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Journal of Electronic Commerce Research

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Perceived security

Adoption of AI-enabled Robo-advisors in Fintech: Simultaneous Employment of UTAUT and the Theory of Reasoned Action

Key Word:

Robo-advisor
Perceived security
Perceived privacy
trust
China

Read more about Adoption of AI-enabled Robo-advisors in Fintech: Simultaneous Employment of UTAUT and the Theory of Reasoned Action

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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