Sensory Marketing in Online Medical Knowledge Sharing: A Feeling-as-Information Theory Perspective Key Word: Knowledge sharingFeeling-as-information theorySensory cuesSensory marketingLinguistic features Read more about Sensory Marketing in Online Medical Knowledge Sharing: A Feeling-as-Information Theory Perspective
Analyzing Knowledge-sharing Activities in Open Innovation Contests Under Optimal Reward Mechanism Key Word: Open innovationKnowledge sharingDilemma of sharingCrowdsourcingHackathon Read more about Analyzing Knowledge-sharing Activities in Open Innovation Contests Under Optimal Reward Mechanism