Promotion Regulatory Fit or Prevention Regulatory Fit, Which Is the King on Social Media? Influence of Social Identification on Brand Loyalty Key Word: brand loyaltyDual identificationRegulatory focusCultureIT affordances Read more about Promotion Regulatory Fit or Prevention Regulatory Fit, Which Is the King on Social Media? Influence of Social Identification on Brand Loyalty
Customers’ Perceived Benefits of Interacting in a Virtual Brand Community in China Key Word: virtual brand community in Chinacustomer interactionsperceived benefitsbrand identitybrand loyalty Read more about Customers’ Perceived Benefits of Interacting in a Virtual Brand Community in China
