WHEN DOES FRUSTRATION NOT REDUCE CONTINUANCE INTENTION OF ONLINE GAMERS? THE EXPECTANCY DISCONFIRMATION PERSPECTIVE Key Word: online gamefrustrationContinuance intentionExpectancy disconfirmation. Read more about WHEN DOES FRUSTRATION NOT REDUCE CONTINUANCE INTENTION OF ONLINE GAMERS? THE EXPECTANCY DISCONFIRMATION PERSPECTIVE
Why They Enjoy Virtual Game Worlds? An Empirical Investigation Key Word: behavioral intentionenjoymentonline gamesubjective normsVirtual Worlds Read more about Why They Enjoy Virtual Game Worlds? An Empirical Investigation
Brand Value In Virtual Worlds: An Axiological Approach Key Word: online gamevirtual worldmarketingbrand valueSecond Life Read more about Brand Value In Virtual Worlds: An Axiological Approach
