Retailing In Social Virtual Worlds: Developing A Typology Of Virtual Store Atmospherics Key Word: Met averse RetailingatmosphericsContent analysisSecond LifeStore Design Read more about Retailing In Social Virtual Worlds: Developing A Typology Of Virtual Store Atmospherics
User Acceptance Of Virtual Worlds Key Word: Virtual Worldsconsumer adoptiontechnology acceptance model (tam)Second Life Read more about User Acceptance Of Virtual Worlds
Avatar Business Value Analysis: A Method For The Evaluation Of Business Value Creation In Virtual Commerce Key Word: business strategybusiness value creationonline marketingSecond Lifetraffic metricsvirtual commerceVirtual Worlds Read more about Avatar Business Value Analysis: A Method For The Evaluation Of Business Value Creation In Virtual Commerce
Brand Value In Virtual Worlds: An Axiological Approach Key Word: online gamevirtual worldmarketingbrand valueSecond Life Read more about Brand Value In Virtual Worlds: An Axiological Approach
Exploring Intentions To Use Virtual Worlds For Business Key Word: virtual worldSecond LifeTechnology Acceptance Modelperceived enjoyment Read more about Exploring Intentions To Use Virtual Worlds For Business
