Oppositional Brand Loyalty in Online Brand Communities: Perspectives on Social Identity Theory and Consumer - Brand Relationship Key Word: Online brand communitysocial identity theoryConsumer-brand relationshipOppositional brand loyalty Read more about Oppositional Brand Loyalty in Online Brand Communities: Perspectives on Social Identity Theory and Consumer - Brand Relationship
The Role Of Virtual Communities As Shopping Reference Groups Key Word: virtual communitymotivationssocial identity theorybuying choice Read more about The Role Of Virtual Communities As Shopping Reference Groups