Investigating Common Method Bias via an EEG Study of the Flow Experience in Website Design Key Word: website designflow theoryNeural information systemsCommon method biasMarker variable technique Read more about Investigating Common Method Bias via an EEG Study of the Flow Experience in Website Design
FRUSTRATION AND CONSUMER EVALUATION OF SEARCH ADVERTISING AND SEARCH ENGINE EFFECTIVENESS: THE CASE OF HEDONIC VERSUS UTILITARIAN PRODUCT Key Word: frustrationflow theorykeyword search advertisingattitude toward search adsearch engine effectiveness Read more about FRUSTRATION AND CONSUMER EVALUATION OF SEARCH ADVERTISING AND SEARCH ENGINE EFFECTIVENESS: THE CASE OF HEDONIC VERSUS UTILITARIAN PRODUCT
