Effects of Interactions and Product Information on Initial Purchase Intention in Product Placement in Social Games: The Moderating Role of Product Familiarity Key Word: Initial purchase intentionInteractionproduct informationProduct placementSocial game Read more about Effects of Interactions and Product Information on Initial Purchase Intention in Product Placement in Social Games: The Moderating Role of Product Familiarity
User Preference For Product Information In Remote Purchase Environments Key Word: E-commerceinformation processing styleindividual differencesproduct information Read more about User Preference For Product Information In Remote Purchase Environments
