Skip to main content

JECR

Journal of Electronic Commerce Research

Main menu

Home
Current Issue
Previous Issue
Special Issue
Submission

Celebrity expert endorsement

Consumer Responses To Brands Placed In Youtube Movies: The Effect Of Prominence And Endorser Expertise

Key Word:

Brand placement
User generated content
Prominence
Celebrity expert endorsement

Read more about Consumer Responses To Brands Placed In Youtube Movies: The Effect Of Prominence And Endorser Expertise

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

College of Business - California State University Long Beach

1250 Bellflower Blvd, Long Beach, CA 90840

Hosted & Printed by College of Commerce, National Chengchi University

64, Sec. 2, ZhiNan Rd., Taipei, Taiwan 11605

Premium Drupal Theme by Adaptivethemes.com