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Journal of Electronic Commerce Research

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Response surface methodology

NORMATIVE SOCIAL INFLUENCE AND ONLINE REVIEW HELPFULNESS: POLYNOMIAL MODELING AND RESPONSE SURFACE ANALYSIS

Key Word:

Online review
Review helpfulness
Normative social influence
Response surface methodology

Read more about NORMATIVE SOCIAL INFLUENCE AND ONLINE REVIEW HELPFULNESS: POLYNOMIAL MODELING AND RESPONSE SURFACE ANALYSIS

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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