NORMATIVE SOCIAL INFLUENCE AND ONLINE REVIEW HELPFULNESS: POLYNOMIAL MODELING AND RESPONSE SURFACE ANALYSIS Key Word: Online reviewReview helpfulnessNormative social influenceResponse surface methodology Read more about NORMATIVE SOCIAL INFLUENCE AND ONLINE REVIEW HELPFULNESS: POLYNOMIAL MODELING AND RESPONSE SURFACE ANALYSIS
Is This Opinion Leader’s Review Useful? Peripheral Cues for Online Review Helpfulness Key Word: Online reviewReview helpfulnessSource credibilityPeripheral cuessocial media Read more about Is This Opinion Leader’s Review Useful? Peripheral Cues for Online Review Helpfulness
