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Journal of Electronic Commerce Research

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WHERE TO PLACE ONLINE ADVERTISEMENTS? THE COMMERCIALIZATION CONGRUENCE BETWEEN ONLINE ADVERTISING AND WEB SITE CONTEXT

Key Word:

Schema-congruence
Commercialization congruence
Banner ad
Web site

Read more about WHERE TO PLACE ONLINE ADVERTISEMENTS? THE COMMERCIALIZATION CONGRUENCE BETWEEN ONLINE ADVERTISING AND WEB SITE CONTEXT

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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