CONSUMER HETEROGENEITY, PERCEIVED VALUE, AND REPURCHASE DECISION-MAKING IN ONLINE SHOPPING: THE ROLE OF GENDER, AGE, AND SHOPPING MOTIVES Key Word: Online ShoppingConsumer heterogeneityShopping motivationperceived valueRepeat purchase intention Read more about CONSUMER HETEROGENEITY, PERCEIVED VALUE, AND REPURCHASE DECISION-MAKING IN ONLINE SHOPPING: THE ROLE OF GENDER, AGE, AND SHOPPING MOTIVES
