Skip to main content

JECR

Journal of Electronic Commerce Research

Main menu

Home
Current Issue
Previous Issue
Special Issue
Submission

Online impulse buying

THE IMPACT OF PRESENTATION MODE AND PRODUCT TYPE ON ONLINE IMPULSE BUYING DECISIONS

Key Word:

Online impulse buying
Emotion
Product Type
Presentation mode
Product involvement

Read more about THE IMPACT OF PRESENTATION MODE AND PRODUCT TYPE ON ONLINE IMPULSE BUYING DECISIONS

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

College of Business - California State University Long Beach

1250 Bellflower Blvd, Long Beach, CA 90840

Hosted & Printed by College of Commerce, National Chengchi University

64, Sec. 2, ZhiNan Rd., Taipei, Taiwan 11605

Premium Drupal Theme by Adaptivethemes.com