The Effect of Firm Marketing Content on Product Sales: Evidence From A Mobile Social Media Platform Key Word: Social media marketingMarketer generated contentContent analysisProduct involvementDifferencein-differences Read more about The Effect of Firm Marketing Content on Product Sales: Evidence From A Mobile Social Media Platform
THE IMPACT OF PRESENTATION MODE AND PRODUCT TYPE ON ONLINE IMPULSE BUYING DECISIONS Key Word: Online impulse buyingEmotionProduct TypePresentation modeProduct involvement Read more about THE IMPACT OF PRESENTATION MODE AND PRODUCT TYPE ON ONLINE IMPULSE BUYING DECISIONS
