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Journal of Electronic Commerce Research

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Electronic word of mouth (eWOM)

A Study of Active and Passive User Participation in Virtual Communities

Key Word:

Virtual communities
Social capital
User participation
Viewers and posters
Electronic word of mouth (eWOM)

Read more about A Study of Active and Passive User Participation in Virtual Communities

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

College of Business - California State University Long Beach

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