WHAT DRIVES CUSTOMER ENGAGEMENT BEHAVIOR? THE IMPACT OF USER PARTICIPATION FROM A SOCIOTECHNICAL PERSPECTIVE Key Word: User participationsocial mediaSociotechnical theoryBrand communityHuman-computer interaction Read more about WHAT DRIVES CUSTOMER ENGAGEMENT BEHAVIOR? THE IMPACT OF USER PARTICIPATION FROM A SOCIOTECHNICAL PERSPECTIVE
A Study of Active and Passive User Participation in Virtual Communities Key Word: Virtual communitiesSocial capitalUser participationViewers and postersElectronic word of mouth (eWOM) Read more about A Study of Active and Passive User Participation in Virtual Communities
