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Journal of Electronic Commerce Research

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Vendor preference

Understanding Vendor Preference in the Crowdsourcing Marketplace: The Influence of Vendor-Task Fit and Swift Trust

Key Word:

Crowdsourcing marketplace
Vendor preference
Vendor-task fit
Swift trust
competence
Reputation

Read more about Understanding Vendor Preference in the Crowdsourcing Marketplace: The Influence of Vendor-Task Fit and Swift Trust

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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