The impact of virtual streamer source credibility on purchase intentions in agricultural live streaming: A multi-method approach Key Word: Agricultural live streamingVirtual streamersSwift trustPurchase intentionPlatform reputation Read more about The impact of virtual streamer source credibility on purchase intentions in agricultural live streaming: A multi-method approach
Understanding Vendor Preference in the Crowdsourcing Marketplace: The Influence of Vendor-Task Fit and Swift Trust Key Word: Crowdsourcing marketplaceVendor preferenceVendor-task fitSwift trustcompetenceReputation Read more about Understanding Vendor Preference in the Crowdsourcing Marketplace: The Influence of Vendor-Task Fit and Swift Trust