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11/2023 |
Personalization in Marketing: How Do People Perceive Personalization Practices in the Business World? |
Nilsah Cavdar Aksoy, Ebru Tumer Kabadayi, Cengiz Yilmaz, Alev Kocak Alan |
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11/2023 |
Do Online Consumers Value Corporate Social Responsibility More in Times of Uncertainty? Evidence from Online Auctions Conducted during the Onset of the Covid-19 Pandemic |
Andrew S. Manikas, James R. Kroes, E. Shaunn Mattingly, Garrett A. McBrayer |
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11/2023 |
Implementing Stochastic Products Selling in Mobile Games: Is Gacha Just Gambling? |
Jianqing Wu, Deepti Singh |
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11/2023 |
Effects of Early Participation in Lotteries on Subsequent Investment Behaviors in Crowdfunding: An Engagement Theory |
Shuang (Sara) Ma, Daniel P. Hampson, Dahui Li, Yonggui Wang, Xia Li |
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08/2023 |
Online Free Product Sampling: The Reciprocity and Diagnosticity Effects |
Hairong Shi, Shun Cai, Xin (Robert) Luo |
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08/2023 |
You Look Like Me, and I Like You: An Empirical Study on the Influence of Doctor-patient Personality Similarity on Patient Selection |
Shuqing Chen, Xitong Guo, Tianshi Wu, Kee-hung Lai |
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08/2023 |
Online Service Sentiments in Transformative Society: A Cross-cultural Analysis |
Yun Wan, Makoto Nakayama, Jeffrey G. Blodgett, Jin Qin |
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08/2023 |
Exploring User Intent to Imitate toward Social Avatars Node Based on Social Network Theory |
Mengmeng Song, Xinyu Xing, Yucong Duan, Jian Mou |
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05/2023 |
Exploring the Effects of Sense of Membership on Information Sharing in Virtual Communities |
Chuan Luo, Han Li, Xin (Robert) Luo, Xiaocong Cui |
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05/2023 |
Influencer Marketing: A Perspective of the Elaboration Likelihood Model of Persuasion |
Samira Farivar, Fang Wang, Yufei Yuan |
