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11/2022 |
Consumer Responses to Online Advertising and Online Reviews: The Mediating Role of Cognitive Responses and Affective Responses |
Xuebing Dong, Junyun Liao, Yaping Chang, Run Zhou |
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11/2022 |
Do Mhealth Apps Influence Consumers’ Safe Food Choice Decisions? Role of Technology Affordances |
Yunfan Lu, Yaobin Lu, Sumeet Gupta |
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11/2022 |
Promotion Regulatory Fit or Prevention Regulatory Fit, Which Is the King on Social Media? Influence of Social Identification on Brand Loyalty |
Shang Chen, Xuefei Xu, Qingfei Min |
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11/2022 |
Attention to Product Images in an Online Retailing Store: An Eye-Tracking Study Considering Consumer Goals and Type of Product |
Raquel Chocarro, Mónica Cortiñas, Arantxa Villanueva |
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08/2022 |
Going Too Far? How Consumers Respond to Personalized Advertising from Different Sources |
Freya De Keyzer, Guda van Noort, Sanne Kruikemeier |
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08/2022 |
Dynamic Advertising Insertion Strategy with Moment-to-Moment Data Using Sentiment Analysis: The Case of Danmaku Video |
Zhi Li, Shen Duan, Rui Li |
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08/2022 |
The Impacts of Electronic Word-of-Mouth on High-Involvement Product Sales: Moderating Effects of Price, Brand Origin, and Number of Customers |
Xudong Liu, Xianjiao Wu, Wen Shi, Weimin Tong, Qiang Ye |
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08/2022 |
The Effects of Media Use Motivation on Consumer Retail Channel Choice: A Psychological Sense of Community Approach |
Jewon Lyu, Jihyun Kim-Vick |
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04/2022 |
Success Prediction of Crowdfunding Campaigns with Project Network: A Machine Learning Approach |
Chao Zhong, Wei Xu, Wei Du |
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04/2022 |
Cross-Border Social Commerce: From a Trust Transfer Perspective |
Wiyata, Jack Shih-Chieh Hsu, Yu Wen Hung, Chao-Min Chiu |
