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05/2017 |
Social Networks: Usage Intensity and Effects on Personalized Advertising |
Bernd W. Wirtz, Vincent Göttel, Peter Daiser |
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05/2017 |
The Role of Regulatory Fit in Virtual Brand Communities |
Yonggui Wang , Shuang Ma, Dahui Li |
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05/2017 |
From Offline Healthcare to Online Health Services: The Role of Offline Healthcare Satisfaction and Habits |
Xiaofei Zhang, Xitong Guo, Kee-hung Lai, Chunxiao Yin, Fanbo Meng |
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05/2017 |
The Roles of Customer-Brand Relationships and Brand Equity in Brand Extension Acceptance |
Chao-Min Chiu , Hsin-Yi Huang , Yi-Chin Weng, Chieh-Fan Chen |
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05/2017 |
Platform Licensing for Electronic Commerce Ecosystems |
Xiaohui Xu |
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02/2017 |
The Value of Marketer-Generated Content on Social Network Sites: Media Antecedents and Behavioral Responses |
Jesús Martínez-Navarro, Enrique Bigné |
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02/2017 |
Examining the Effects of Personalized App Recommender Systems on Purchase Intention A Self and Social-Interaction Perspective |
Jaewon Choi, Hong Joo Lee, Hee-Woong Kim |
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02/2017 |
Understanding Vendor Preference in the Crowdsourcing Marketplace: The Influence of Vendor-Task Fit and Swift Trust |
Wenbo Guo, Detmar Straub, Xiao Han, Pengzhu Zhang |
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02/2017 |
The Effects of Network Externalities and Herding on User Satisfaction with Mobile Social Apps |
Hong Hong , Mukun Cao , G. Alan Wang |
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02/2017 |
Matching Exactly or Semantically? An Examination of the Effectiveness of SynonymBased Matching Strategy in Chinese Paid Search Market |
Shuai Yang, Yiping Song , Joseph Pancras |
