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Format: March, 2024
Published Datesort ascending Title Author
02/2024 Understanding Product Attributes Associated with Food Sales: Sensory Attributes for Online Versus Offline Options of a Multi-channel Retailer Eunsoo Choi, Haram Eom, Junghoon Moon
02/2024 Applying Justice Theory to Investigate the Effects of Consumer Complaints and Opportunistic Intention on Brand Reputation and Consumer Repurchase Behavior Aditya Nugroho, Wei-Tsong Wang
02/2024 A Systematic Literature Review of Value Cocreation in Online Services from The Perspective of Activity Theory Yuhui Meng, Ying Li, Jian Mou
02/2024 Don’t Cry for No Click-ons! Exploring The Mere Exposure Effect and Arousal Theory Shao-Kang Lo, Ai-Yun Hsieh
11/2023 Personalization in Marketing: How Do People Perceive Personalization Practices in the Business World? Nilsah Cavdar Aksoy, Ebru Tumer Kabadayi, Cengiz Yilmaz, Alev Kocak Alan
11/2023 Do Online Consumers Value Corporate Social Responsibility More in Times of Uncertainty? Evidence from Online Auctions Conducted during the Onset of the Covid-19 Pandemic Andrew S. Manikas, James R. Kroes, E. Shaunn Mattingly, Garrett A. McBrayer
11/2023 Implementing Stochastic Products Selling in Mobile Games: Is Gacha Just Gambling? Jianqing Wu, Deepti Singh
11/2023 Effects of Early Participation in Lotteries on Subsequent Investment Behaviors in Crowdfunding: An Engagement Theory Shuang (Sara) Ma, Daniel P. Hampson, Dahui Li, Yonggui Wang, Xia Li
08/2023 Online Free Product Sampling: The Reciprocity and Diagnosticity Effects Hairong Shi, Shun Cai, Xin (Robert) Luo
08/2023 You Look Like Me, and I Like You: An Empirical Study on the Influence of Doctor-patient Personality Similarity on Patient Selection Shuqing Chen, Xitong Guo, Tianshi Wu, Kee-hung Lai