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JECR
Journal of Electronic Commerce Research
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Most Viewed Articles
Content Analysis Of Social Media: A Grounded Theory Approach
Customer Willingness To Pay For Online Music: The Role Of Free Mentality
Pre-Purchase Online Information Seeking: Search Versus Browse
Consumer Responses To Brands Placed In Youtube Movies: The Effect Of Prominence And Endorser Expertise
Optimal Reserve Price For The Generalized Second-Price Auction In Sponsored Search Advertising
Providing Information And Enabling Transactions: Which Website Function Is More Important For Success?
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