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11/2020 |
Whose and What Content Matters? Consumers' Liking Behavior toward Advertisements in Microblogs |
Xiumin Chu, Yezheng Liu, Xiayu Chen, Haifeng Ling |
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11/2020 |
Mothers’ Continuance Usage Intention of a Pregnancy and Parenting Community E-Commerce Platform: Platform Gratifications and Mother Characteristics |
Jing An, Michael D. Myers, Xueping Yang |
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08/2020 |
What Drives Customer Engagement Behavior? The Impact of User Participation from A Sociotechnical Perspective |
Chang-Tang Chiang, Ming-Hsien Yang, Tian-Lih Koo, Chien Hsiang Liao |
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08/2020 |
What Drives Consumer Shopping Behavior in Live Streaming Commerce? |
Xiaoyu Xu, Jen-Her Wu, Qi Li |
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08/2020 |
Detecting Social Commerce: An Empirical Analysis on Yelp |
Jiangtao Qiu, Yinghong Li, Zhangxi Lin |
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08/2020 |
Why Do People Intend to Back Crowdfunding Projects? A Perspective on Social Cognitive Theory |
Ying-Feng Kuo, Cathy S. Lin, Chung-Hsien Wu |
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05/2020 |
Juxtaposing Impacts of Social Media Interaction Experiences on E-Commerce Reputation |
Xinchen Li, Qinyu Liao, Xin (Robert) Luo, Yaoyu Wang |
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05/2020 |
Behavior-Based Customer Demography Prediction in E-Commerce |
Veronika Urbancokova, Michal Kompan, Zuzana Trebulova, Maria Bielikova |
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05/2020 |
Situations Matter: Understanding How Individual Browsing Situation Routineness Impacts Online Users’ Advertisement Clicks Behavior |
Xianghua Lu, Yuxin Chen |
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05/2020 |
Pricing Strategy of A Two-Sided Platform Under Consumer Categorization |
Guowei Dou, Xudong Lin, Robert Chi, Zunxin Zheng |
