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01/2022 |
An Elaboration Likelihood Model of Facebook Advertising Effectiveness: Self-Monitoring as a Moderator |
Yu-Ping Chiu |
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01/2022 |
Influences of Innovation Attributes on Value Perceptions and Usage Intentions of Mobile Payment |
Edward Shih-Tse Wang |
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11/2021 |
Design Quality, Relationship Intimacy and Continuance Intention of Mobile Apps: An Extension to the IS Success Model |
Pin-Yu Lin, Ting-Peng Liang, Han-Chung Huang, Yu-Wen Li |
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11/2021 |
How Digital Assistants Evoke Social Closeness: An FMRI Investigation |
Ting-Peng Liang, Yu-Wen Li, Nai-Shing Yen, Shen-Mou Hsu, Sachin Banker |
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11/2021 |
Investigating Common Method Bias via an EEG Study of the Flow Experience in Website Design |
Ting-Peng Liang, Yi-Ling Lin, Wen-Lung Shiau, Sih-Fan Chen |
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11/2021 |
Mobile Commerce, Crowd Commerce, and Stage Models–Reviewing and Expanding on TP Liang’s Research |
Sihua Chen, Mikko Siponen, Wael Soliman, Cao Xin, Keng Siau |
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11/2021 |
Is Being Helpful Good Enough for Online Reviews? Exploring the Role of Information Credibility and Data Source through Meta-Analysis |
Ting-Peng Liang, Jacob Chun Cheng, Vipin Saini, Jack Shih-Chieh Hsu |
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11/2021 |
Analyzing the Effect of Social Support and Customer Engagement on Stickiness and Repurchase Intention in Social Commerce: A Trust Transfer Perspective |
Chao-Hsing Lee, Chien-Wen Chen, Wen-Kuo Chen, Ko-Han Lin |
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11/2021 |
Online Gaming: The Mediating Role of Situational Engagement in Facilitating Player Value |
Jen-Her Wu, Simon Robinson, Qi Li, Tzu-Yuan Huang, Yi-Cheng Chen |
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08/2021 |
WHAT DRIVES USER ENGAGEMENT BEHAVIOR IN A CORPORATE SNS ACCOUNT: THE ROLE OF INSTAGRAM FEATURES |
Jengchung Victor Chen, Trang Nguyen*, Jirapa Jaroenwattananon |
