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Journal of Electronic Commerce Research

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Brand community

WHAT DRIVES CUSTOMER ENGAGEMENT BEHAVIOR? THE IMPACT OF USER PARTICIPATION FROM A SOCIOTECHNICAL PERSPECTIVE

Key Word:

User participation
social media
Sociotechnical theory
Brand community
Human-computer interaction

Read more about WHAT DRIVES CUSTOMER ENGAGEMENT BEHAVIOR? THE IMPACT OF USER PARTICIPATION FROM A SOCIOTECHNICAL PERSPECTIVE

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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