social media

The Effects of Media Use Motivation on Consumer Retail Channel Choice: A Psychological Sense of Community Approach

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DEVELOPING A VALUE ASSESSMENT FRAMEWORK OF HABITUAL SOCIAL MEDIA USE: A GROUNDED THEORY APPROACH

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BRAND VALUE CO-CREATION IN THE SOCIAL COMMERCE ERA: EMPIRICAL EVIDENCE FROM IRAN

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WHOSE AND WHAT CONTENT MATTERS? CONSUMERS’ LIKING BEHAVIOR TOWARD ADVERTISEMENTS IN MICROBLOGS

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WHAT DRIVES CUSTOMER ENGAGEMENT BEHAVIOR? THE IMPACT OF USER PARTICIPATION FROM A SOCIOTECHNICAL PERSPECTIVE

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JUXTAPOSING IMPACTS OF SOCIAL MEDIA INTERACTION EXPERIENCES ON E-COMMERCE REPUTATION

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The Effect of System Generated Cues on Microblog Rewarding Repost Behavior – A Source Credibility Perspective

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Social Networks: Usage Intensity and Effects on Personalized Advertising

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The Value of Marketer-Generated Content on Social Network Sites: Media Antecedents and Behavioral Responses

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TRACING TOPIC DISCUSSIONS WITH THE EVENT-DRIVEN SIR MODEL FOR ONLINE FORUMS

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