Impact of Firm-generated Content on Firm Performance and Consumer Engagement: Evidence from Social Media in China Key Word: Social media marketingFirm-generated contentfirm performanceConsumer engagement behavior Read more about Impact of Firm-generated Content on Firm Performance and Consumer Engagement: Evidence from Social Media in China
Does Electronic Business Create Value For Firms? An Organizational Innovation Perspective Key Word: innovationelectronic businessfirm performance Read more about Does Electronic Business Create Value For Firms? An Organizational Innovation Perspective
