Impact of Firm-generated Content on Firm Performance and Consumer Engagement: Evidence from Social Media in China Key Word: Social media marketingFirm-generated contentfirm performanceConsumer engagement behavior Read more about Impact of Firm-generated Content on Firm Performance and Consumer Engagement: Evidence from Social Media in China
The Effect of Firm Marketing Content on Product Sales: Evidence From A Mobile Social Media Platform Key Word: Social media marketingMarketer generated contentContent analysisProduct involvementDifferencein-differences Read more about The Effect of Firm Marketing Content on Product Sales: Evidence From A Mobile Social Media Platform
