Valence and Attribute Repetition in Negative Sets of Online Reviews: (When) Can Positive Reviews Overcome Negative Ones? Key Word: EWOMOnline reviewsAttribute repetitionAttribute importance Read more about Valence and Attribute Repetition in Negative Sets of Online Reviews: (When) Can Positive Reviews Overcome Negative Ones?
Is Being Helpful Good Enough for Online Reviews? Exploring the Role of Information Credibility and Data Source through Meta-Analysis Key Word: EWOMInformation credibilityInformation helpfulnessMeta-analytic structural equation modelingData source Read more about Is Being Helpful Good Enough for Online Reviews? Exploring the Role of Information Credibility and Data Source through Meta-Analysis
The Value of Marketer-Generated Content on Social Network Sites: Media Antecedents and Behavioral Responses Key Word: social mediaFacebook fan pagesMarketer-generated contentAdvertising valueEWOM Read more about The Value of Marketer-Generated Content on Social Network Sites: Media Antecedents and Behavioral Responses
