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Journal of Electronic Commerce Research

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Marketer-generated content

The Value of Marketer-Generated Content on Social Network Sites: Media Antecedents and Behavioral Responses

Key Word:

social media
Facebook fan pages
Marketer-generated content
Advertising value
EWOM

Read more about The Value of Marketer-Generated Content on Social Network Sites: Media Antecedents and Behavioral Responses

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

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