How Texts Confuse Online Buyers: Quantifying Text Quality of Online Product Descriptions Key Word: Description text qualityOnline consumer decisionOnline seller operationsData miningMarketer-generated content Read more about How Texts Confuse Online Buyers: Quantifying Text Quality of Online Product Descriptions
The Value of Marketer-Generated Content on Social Network Sites: Media Antecedents and Behavioral Responses Key Word: social mediaFacebook fan pagesMarketer-generated contentAdvertising valueEWOM Read more about The Value of Marketer-Generated Content on Social Network Sites: Media Antecedents and Behavioral Responses
