Current Issue: November 2022
Volume23,
Number4
- Consumer Responses To Online Advertising And Online Reviews: The Mediating Role Of Cognitive Responses And Affective Responses Xuebing Dong, Junyun Liao, Yaping Chang, Run Zhou,
- Do Mhealth Apps Influence Consumers’ Safe Food Choice Decisions? Role Of Technology Affordances Yunfan Lu, Yaobin Lu, Sumeet Gupta,
- Promotion Regulatory Fit Or Prevention Regulatory Fit, Which Is The King On Social Media? Influence Of Social Identification On Brand Loyalty Shang Chen, Xuefei Xu, Qingfei Min,
- Attention To Product Images In An Online Retailing Store: An Eye-Tracking Study Considering Consumer Goals And Type Of Product Raquel Chocarro, Mónica Cortiñas, Arantxa Villanueva,
Social Sciences Citation Index (SSCI) 2021 Impact Factor: 4.0
