Current Issue: August 2022
Volume23,
Number3
- Going Too Far? How Consumers Respond To Personalized Advertising From Different Sources Freya De Keyzer, Guda van Noort, Sanne Kruikemeier,
- Dynamic Advertising Insertion Strategy With Moment-to-Moment Data Using Sentiment Analysis: The Case Of Danmaku Video Zhi Li, Shen Duan, Rui Li,
- The Impacts Of Electronic Word-of-Mouth On High-Involvement Product Sales: Moderating Effects Of Price, Brand Origin, And Number Of Customers Xudong Liu, Xianjiao Wu, Wen Shi, Weimin Tong, Qiang Ye,
- The Effects Of Media Use Motivation On Consumer Retail Channel Choice: A Psychological Sense Of Community Approach Jewon Lyu, Jihyun Kim-Vick,
Social Sciences Citation Index (SSCI) 2021 Impact Factor: 4.0
