Current Issue: November 2025
Volume26,
Number4
- Reward-Oriented Or Task-Oriented: How Does Information Presentation Format Influence Referral Intentions In Threshold Social Referral Programs? Yisu Wang, Kanliang Wang,
- The Duel Between Native Ads And Display Ads: No One Takes All Ai-Yun Hsieh , Shao-Kang Lo,
- Exploring The Relationship Between Silent Behavior Of Online Community Members And Performance: A Trust Perception Perspective Xue-Liang Pei, Xiao-Hui Zheng, Fei-Fei Lin, Tung-Ju Wu,
- Dispersion Or Concentration? The Impact Of Ad Exhibition On Advertising Placement And Platform Development In Video Platforms Hao Chen, Shuaikang Hao,
- Sensory Marketing In Online Medical Knowledge Sharing: A Feeling-as-Information Theory Perspective Yunfeng Ji, Zhaohua Deng, Wuyou Zhang,
Social Sciences Citation Index (SSCI) 2024 Impact Factor: 3.4
