Examination Of Infomediary Roles In B2C E-Commerce
Regular Issue
Shut-Up I Don’t Care: Understanding The Role Of Relevance And Interactivity On Customer Attitudes Toward Repetitive Online Advertising
Are Unclicked Ads Wasted? Enduring Effects Of Banner And Pop-Up Ad Exposures On Brand Memory And Attitudes
Pricing Paid Placements On Search Engines
Ad Delivery With Budgeted Advertisers: A Comprehensive Lp Approach
Semantic Associations For Contextual Advertising
Online Advertising and Sponsored Search
Computerized Sales Assistants: The Application Of Computer Technology To Measure Consumer Interest – A Conceptual Framework
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