Sensory Marketing in Online Medical Knowledge Sharing: A Feeling-as-Information Theory Perspective
Dispersion or Concentration? The Impact of Ad Exhibition on Advertising Placement and Platform Development in Video Platforms
Exploring the Relationship Between Silent Behavior of Online Community Members and Performance: A Trust Perception Perspective
The Duel Between Native Ads and Display Ads: No One Takes All
Reward-Oriented or Task-Oriented: How Does Information Presentation Format Influence Referral Intentions in Threshold Social Referral Programs?
Regular Issue
Turning the Tide: How AI Review Bot’s Reply Helps Low-Follower Influencers in E-Commerce
From Bias to Belief: A Meta-Analysis of User Trust in Chatbot Adoption and its Antecedents
A Comparative Study of Fairness in AI-Enabled and LLM-Based Recommendation Systems
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