An Elaboration Likelihood Model of Facebook Advertising Effectiveness: Self-Monitoring as a Moderator Key Word: Elaboration Likelihood ModelSelf-monitoringFacebookAdvertising attitudePurchase intention Read more about An Elaboration Likelihood Model of Facebook Advertising Effectiveness: Self-Monitoring as a Moderator
THE ROLE OF SELF-CONGRUENCE, MARKETING MODELS, AND PRODUCT CONSPICUOUSNESS IN COLLEGE STUDENTS’ ONLINE COSMETICS SHOPPING Key Word: Self-CongruenceBrand identificationMarketing modelsProduct conspicuousnessPurchase intention Read more about THE ROLE OF SELF-CONGRUENCE, MARKETING MODELS, AND PRODUCT CONSPICUOUSNESS IN COLLEGE STUDENTS’ ONLINE COSMETICS SHOPPING
Determinants of Online Review Credibility and its Impact on Consumers’ Purchase Intention Key Word: Online reviewsCredibilityPurchase intentionElaboration Likelihood Modelstructural equation modeling Read more about Determinants of Online Review Credibility and its Impact on Consumers’ Purchase Intention
