Purchase intention
Dispersion or Concentration? The Impact of Ad Exhibition on Advertising Placement and Platform Development in Video Platforms
An Elaboration Likelihood Model of Facebook Advertising Effectiveness: Self-Monitoring as a Moderator
The Role of Self-Congruence, Marketing Models, and Product Conspicuousness in College Students’ Online Cosmetics Shopping
Determinants of Online Review Credibility and its Impact on Consumers’ Purchase Intention
