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Journal of Electronic Commerce Research

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online marketing

Avatar Business Value Analysis: A Method For The Evaluation Of Business Value Creation In Virtual Commerce

Key Word:

business strategy
business value creation
online marketing
Second Life
traffic metrics
virtual commerce
Virtual Worlds

Read more about Avatar Business Value Analysis: A Method For The Evaluation Of Business Value Creation In Virtual Commerce

JOURNAL OF ELECTRONIC COMMERCE RESEARCH

College of Business - California State University Long Beach

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