E-Loyalty Formation: A Cross-Cultural Comparison of Spain and Colombia Key Word: e-loyaltyCross-cultural studyconsumer behaviorperceived valueWOM Read more about E-Loyalty Formation: A Cross-Cultural Comparison of Spain and Colombia
The Effects of Perceived Interactivity on E-Trust and E-Consumer Behaviors: The Application of Fuzzy Linguistic Scale Key Word: Perceived Interactivitye-loyaltyE-trustFuzzy linguistic scalee-Consumer Behaviors Read more about The Effects of Perceived Interactivity on E-Trust and E-Consumer Behaviors: The Application of Fuzzy Linguistic Scale
E-Loyalty Is Not All about Trust, Price Also Matters: Extending Expectation-Confirmation Theory in Bookselling Websites Key Word: e-loyaltysatisfactiontrustpricestructural equation modeling Read more about E-Loyalty Is Not All about Trust, Price Also Matters: Extending Expectation-Confirmation Theory in Bookselling Websites
