Determinants of Online Review Credibility and its Impact on Consumers’ Purchase Intention Key Word: Online reviewsCredibilityPurchase intentionElaboration Likelihood Modelstructural equation modeling Read more about Determinants of Online Review Credibility and its Impact on Consumers’ Purchase Intention
Social Networks: Usage Intensity and Effects on Personalized Advertising Key Word: social mediaSocial networksFacebookPersonalized advertisingstructural equation modeling Read more about Social Networks: Usage Intensity and Effects on Personalized Advertising
TECHNOLOGY ACCEPTANCE IN SOCIAL MEDIA: REVIEW, SYNTHESIS AND DIRECTIONS FOR FUTURE EMPIRICAL RESEARCH Key Word: Meta-studyliterature reviewsocial mediaTechnology Acceptance Modelstructural equation modeling Read more about TECHNOLOGY ACCEPTANCE IN SOCIAL MEDIA: REVIEW, SYNTHESIS AND DIRECTIONS FOR FUTURE EMPIRICAL RESEARCH
Internet Technology: The Strategic Imperative Key Word: internetStrategyperformancestructural equation modelingElectronic commerce Read more about Internet Technology: The Strategic Imperative
What Keeps The E-Banking Customer Loyal? A Multigroup Analysis Of The Moderating Role Of Consumer Characteristics On E-Loyalty In The Financial Service Industry Key Word: loyaltyE-bankingstructural equation modelingMultigroup Analysis Read more about What Keeps The E-Banking Customer Loyal? A Multigroup Analysis Of The Moderating Role Of Consumer Characteristics On E-Loyalty In The Financial Service Industry
E-Loyalty Is Not All about Trust, Price Also Matters: Extending Expectation-Confirmation Theory in Bookselling Websites Key Word: e-loyaltysatisfactiontrustpricestructural equation modeling Read more about E-Loyalty Is Not All about Trust, Price Also Matters: Extending Expectation-Confirmation Theory in Bookselling Websites
Determinants of Social Media Website Attractiveness Key Word: Web 2.0social mediaattractiveness of websitesstructural equation modeling Read more about Determinants of Social Media Website Attractiveness