Regular Issue
Consumer-Generated Ads On Youtube: Impacts Of Source Credibility And Need For Cognition On Attitudes, Interactive Behaviors, And Ewom
Trust, Psychological Need, And Motivation To Produce User-Generated Content: A Self-Determination Perspective
Do Domestic And International Customers Behave Alike In Online Hotel Booking?
Antecedents Of Solution Quality In Crowdsourcing: The Sponsor’s Perspective
The Selling Power Of Consumer-Generated Product Reviews: The Matching Effect Between Consumers’ Cognitive Needs And Persuasive Message Types
Effects Of Social Capitaland Community Support On Online Communitymembers’ Intention To Create User-Generated Content
The Reliability Of Online Review Helpfulness
Expert Reviewers Beware! The Effects Of Review Set Balance, Review Source And Review Content On Consumer Responses To Online Reviews
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