Impact of Online Flow on Brand Experience and Loyalty
Impact of Machine and Interpersonal Virtual Experience Combinations on Sense of Virtual Community: The Moderating Roles of Optimum Stimulation Level and Motives for Reading Customer Articulations
Effects of Interactions and Product Information on Initial Purchase Intention in Product Placement in Social Games: The Moderating Role of Product Familiarity
Effects of Consumer Social Interaction on Trust in Online Group-Buying Contexts: An Empirical Study in China
Regular Issue
Consumer Segmentation Analysis Of Multichannel And Multistage Consumption: A Latent Class Mnl Approach
A Conditional Feature Utilization Approach To Itemset Retrieval In Online Shopping Services
Consumer Learning Embedded In Electronic Word Of Mouth
From Free To Fee: Exploring The Antecedents Of Consumer Intention To Switch To Paid Online Content
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