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Format: December, 2022
Published Datesort ascending Title Author
05/2021 ADVERTISING OR BROKERAGE MODEL FOR SOCIAL PLATFORMS WITH A COMMERCE FEATURE Guofang Nan, Chenyu Chu, Zhiyong Li*, Minqiang Li
02/2021 Introduction to the Special Issue on Social Commerce Advancements and New E-commerce Technologies: The Current Challenges Nick Hajli, Farid Shirazi
02/2021 THE IDENTIFICATION OF IDEAL SOCIAL MEDIA INFLUENCERS: INTEGRATING THE SOCIAL CAPITAL, SOCIAL EXCHANGE, AND SOCIAL LEARNING THEORIES Kai-Chieh Chia, Chih-Chen Hsu, Liang-Tay Lin, Hsin Hao Tseng
02/2021 COMPARING THE IMPACT OF PRESENTATION FORMAT OF CONSUMER GENERATED REVIEWS ON SHOPPERS’ DECISIONS IN AN ONLINE SOCIAL COMMERCE ENVIRONMENT Vaibhav S. Diwanji, Juliann Cortese
02/2021 BRAND VALUE CO-CREATION IN THE SOCIAL COMMERCE ERA: EMPIRICAL EVIDENCE FROM IRAN Saeid Rezaei, Nick Hajli, Ayantunji Gbadamosi, Niloofar Aghaali, Mauricio S. Featherman
02/2021 STAY HOME AND SHOP TOGETHER Behnam Izadi, Linying Dong, Mohammad Rahim Esfidani
02/2021 THE ROLE OF SELF-CONGRUENCE, MARKETING MODELS, AND PRODUCT CONSPICUOUSNESS IN COLLEGE STUDENTS’ ONLINE COSMETICS SHOPPING Chia-Lun Lo, Hsiao-Ting Tseng
11/2020 Should A Sharing Platform Invest in Self-Fulfillment Products? Ling Ding, Xiuwu Liao, Juan Feng
11/2020 CUSTOMER LOYALTY IN THE ONLINE CONTEXT: UNDERSTANDING TRUST IN DIFFERENT PARTIES Celso Augusto de Matos, Marcelo Curth, Alexandre dos Santos Garcia
11/2020 WHOSE AND WHAT CONTENT MATTERS? CONSUMERS’ LIKING BEHAVIOR TOWARD ADVERTISEMENTS IN MICROBLOGS Xiumin Chu, Yezheng Liu, Xiayu Chen, Haifeng Ling

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