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Format: July, 2024
Published Datesort ascending Title Author
08/2022 Going Too Far? How Consumers Respond to Personalized Advertising from Different Sources Freya De Keyzer, Guda van Noort, Sanne Kruikemeier
08/2022 Dynamic Advertising Insertion Strategy with Moment-to-Moment Data Using Sentiment Analysis: The Case of Danmaku Video Zhi Li, Shen Duan, Rui Li
08/2022 The Impacts of Electronic Word-of-Mouth on High-Involvement Product Sales: Moderating Effects of Price, Brand Origin, and Number of Customers Xudong Liu, Xianjiao Wu, Wen Shi, Weimin Tong, Qiang Ye
08/2022 The Effects of Media Use Motivation on Consumer Retail Channel Choice: A Psychological Sense of Community Approach Jewon Lyu, Jihyun Kim-Vick
04/2022 Success Prediction of Crowdfunding Campaigns with Project Network: A Machine Learning Approach Chao Zhong, Wei Xu, Wei Du
04/2022 Cross-Border Social Commerce: From a Trust Transfer Perspective Wiyata, Jack Shih-Chieh Hsu, Yu Wen Hung, Chao-Min Chiu
04/2022 The Salient Role of Media Richness, Host-Guest Relationship and Guest Satisfaction in Fostering Airbnb Guests’ Repurchase Intention Farzana Quoquab, Jihad Mohammad
04/2022 Carrot or Stick? Exploring the Effect of Word-of-Mouth on Mobile Payment Application Switching Behaviors Le Wang, Xin (Robert) Luo, Xue Yang
01/2022 Valence and Attribute Repetition in Negative Sets of Online Reviews: (When) Can Positive Reviews Overcome Negative Ones? Ana Isabel Lopes, Nathalie Dens, Patrick De Pelsmacker
01/2022 The Dark Age of Advertising: An Examination of Perceptual Factors Affecting Advertising Avoidance in the Context of Mobile Youtube Stephen Pragasam Singaraju, Justin Leslie Rose, Luis Alfredo Arango-Soler, Clare D’Souza, Seyed Mohammad Sadegh Khaksar, Anne Renée Brouwer