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Format: September, 2023
Published Datesort ascending Title Author
05/2023 Pre-purchase and Post-purchase Sales Promotions on E-commerce Platforms: The Effects of Promotional Benefits on Customer-based Brand Equity Ting Zhu, Yaobin Lu, Bin Wang, Lijuan Zhao
05/2023 What Makes a Drug Review Helpful? The Role of Patients’ Health Condition and Medical Experience Signals Long Xia
02/2023 AI-Enabled Technology Innovation in E-Commerce Xusen Cheng, Jason Cohen, Jian Mou
02/2023 Optimization of Consumer Engagement with Artificial Intelligence Elements on Electronic Commerce Platforms Isaac Owusu Asante, Yushi Jiang, Atlab Md Hossin, Xiao Luo
02/2023 Adoption of AI-enabled Robo-advisors in Fintech: Simultaneous Employment of UTAUT and the Theory of Reasoned Action Taewoo Roh, Byung Il Park, Shufeng (Simon) Xiao
02/2023 The Impact of Privacy Calculus and Trust on User Information Participation Behavior in AI-based Medical Consultation - The Moderating Role of Gender Yumei Luo, Xiaoqi Li, Qiongwei Ye
02/2023 Investigating the Effect of Artificial Intelligence on Customer Relationship Management Performance in E-commerce Enterprises Lei Li, Jiabao Lin, Wenyi Luo, Xin (Robert) Luo
02/2023 Artificial Intelligence (AI) Adoption: An Extended Compensatory Level of Acceptance Claudia Sau King Chow, Ge Zhan, Hanfeng Wang, Miao He
11/2022 Consumer Responses to Online Advertising and Online Reviews: The Mediating Role of Cognitive Responses and Affective Responses Xuebing Dong, Junyun Liao, Yaping Chang, Run Zhou
11/2022 Do Mhealth Apps Influence Consumers’ Safe Food Choice Decisions? Role of Technology Affordances Yunfan Lu, Yaobin Lu, Sumeet Gupta