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Format: March, 2024
Published Datesort ascending Title Author
08/2023 Online Service Sentiments in Transformative Society: A Cross-cultural Analysis Yun Wan, Makoto Nakayama, Jeffrey G. Blodgett, Jin Qin
08/2023 Exploring User Intent to Imitate toward Social Avatars Node Based on Social Network Theory Mengmeng Song, Xinyu Xing, Yucong Duan, Jian Mou
05/2023 Exploring the Effects of Sense of Membership on Information Sharing in Virtual Communities Chuan Luo, Han Li, Xin (Robert) Luo, Xiaocong Cui
05/2023 Influencer Marketing: A Perspective of the Elaboration Likelihood Model of Persuasion Samira Farivar, Fang Wang, Yufei Yuan
05/2023 Pre-purchase and Post-purchase Sales Promotions on E-commerce Platforms: The Effects of Promotional Benefits on Customer-based Brand Equity Ting Zhu, Yaobin Lu, Bin Wang, Lijuan Zhao
05/2023 What Makes a Drug Review Helpful? The Role of Patients’ Health Condition and Medical Experience Signals Long Xia
02/2023 AI-Enabled Technology Innovation in E-Commerce Xusen Cheng, Jason Cohen, Jian Mou
02/2023 Optimization of Consumer Engagement with Artificial Intelligence Elements on Electronic Commerce Platforms Isaac Owusu Asante, Yushi Jiang, Atlab Md Hossin, Xiao Luo
02/2023 Adoption of AI-enabled Robo-advisors in Fintech: Simultaneous Employment of UTAUT and the Theory of Reasoned Action Taewoo Roh, Byung Il Park, Shufeng (Simon) Xiao
02/2023 The Impact of Privacy Calculus and Trust on User Information Participation Behavior in AI-based Medical Consultation - The Moderating Role of Gender Yumei Luo, Xiaoqi Li, Qiongwei Ye