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Format: June, 2022
Published Datesort ascending Title Author
02/2019 How Ad Congruity and Interactivity Affect Fantasy Game Players’ Attitude Toward In-game Advertising Patrick De Pelsmacker, Nathalie Dens, Shana Verberckmoes
11/2018 Consumers' Legitimate and Opportunistic Product Return Behaviors in Online Shopping Zhi Pei, Audhesh Paswan
11/2018 A Feature-Based Sentence Model for Evaluation of Similar Online Products Dr. Haiping Xu, Yuhan Zhang, Richard DeGroof
11/2018 E-Loyalty Formation: A Cross-Cultural Comparison of Spain and Colombia Nathalie Peña García, Irene Gil Saura, Augusto Rodríguez Orejuela
11/2018 Google Search Effect on Experience Product Sales and Users’ Motivation to Search: Empirical Evidence from The Hotel Industry Daying Zhao, Bin Fang, Huiying Li, Qiang Ye
08/2018 How Different Lifestyles Affect Value Appraisals and Purchase of Ict Products: A Comparative Empirical Study Yu Pan, Fenghua Wang, Dan Liu, Li Gao, Yufei Yuan
08/2018 Toward Sustainable Freemium Software: The Roles of User Satisfaction and Use Context Jongbum Kim, Jeongho Lee, Hangjung Zo
08/2018 What Kind of Cause Unites A Crowd? Understanding Crowdfunding As Collective Action Rob Gleasure, Joseph Feller
08/2018 Exploring Factors Influencing Organizational Adoption of Augmented Reality in E-Commerce: Empirical Analysis Using Technology–Organization–Environment Model Shalini Chandra, Karippur Nanda Kumar
08/2018 Gender Difference in Restaurant Online Booking Timing and The Moderating Effects of Sell-Out Risk and Information Type Zili Zhang, Hengyun Li, Fang Meng, Shuchen Qiao