mobile commerce

Classifying, Profiling and Predicting User Behavior in the Context of Location Based Services

Author: 

Vasilios Koutsiouris, Adam Vrechopoulos, Georgios Doukidis

Abstract: 

Motivated by the technology evolutions and the corresponding changes in user-consumer behavioral patterns,this study applies a Location Based Services (LBS) environmental determinants’ integrated theoretical frameworkby investigating its role on classifying, profiling and predicting user-consumer behavior. For that purpose, alaboratory LBS application was developed and tested with 110 subjects within the context of a field trial setting inthe entertainment industry. Users are clustered into two main types having the “physical” and the “social density”determinants to best discriminate between the resulting clusters. Also, the two clusters differ in terms of their spatialand verbal ability and attitude towards the LBS environment. Similarly, attitude is predicted by the “location”, the“device” and the “mobile connection” LBS environmental determinants for the “walkers in place” (cluster #1) andby all LBS environmental determinants (i.e. those determinants of cluster #1 plus the “digital” and the “socialenvironment” ones) for the “walkers in space” (cluster #2). Finally, the attitude of both clusters’ participants towardsthe LBS environment affects their behavioral intentions towards using LBS applications, with limited, however,predicting power observed in this relationship.

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Published Date: 

November, 2016

Usability For Mobile Commerce Across Multiple Form Factors

Author: 

Susy S. Chan, Yanzan Zhou, Xiaowen Fang, Shuang Xu, Jack Brzezinski, Jean Lam

Abstract: 

Current research on usability for mobile commerce has focused on single platforms and very limited aspects of commerce activities. We conducted an exploratory study to examine usability problems and to identify potential research questions concerning wireless solutions for consumer e-commerce. By using cognitive walkthrough and heuristic evaluation methods, we evaluated the usability of ten wireless sites in three platforms: WAP-enabled mobile phones, Palm OS based wireless PDAs, and Pocket PCs running Windows CE operating systems. This article discusses our usability findings pertaining to user tasks, content presentation, search, navigation systems, and the design constraints imposed by form factors. It also provides design guidelines based on our study and examines research implications for wireless interface design.

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Published Date: 

August, 2002

Digital Rights Management For Mobile Commerce Using Web Services

Author: 

Sai Ho Kwok , Robert Chi

Abstract: 

Performing digital rights management (DRM) on mobile distribution services encounters many technical problems. Major problems include privacy and trust, coordination and interoperability, security, license management, DRM operations, and payment. This paper proposes a generic DRM framework to tackle these problems. The proposed framework consists of (1) an operational mobile infrastructure; (2) Web Services (WS); and (3) a mobile DRM model. This paper emphasizes on the use of WS for DRM because research applying WS to mobile media distribution services is scarce. The framework enables basic rights insertion and enforcement (both online and offline), and media sharing. It is generic in the sense that it is independent of the generation of mobile technology. The framework has been compared with other similar DRM solutions and the results show that it outperforms them in terms of practicability and capabilities. However, there could be possible overloading and risk problems with it. This paper contributes by (1) proposing a generic DRM framework to support mobile media distribution services; and (2) exploring the use of WS for mobile commerce.

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Published Date: 

February, 2006
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