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Format: June, 2022
Published Datesort ascending Title Author
02/2017 Matching Exactly or Semantically? An Examination of the Effectiveness of SynonymBased Matching Strategy in Chinese Paid Search Market Shuai Yang, Yiping Song , Joseph Pancras
02/2017 The Value of Marketer-Generated Content on Social Network Sites: Media Antecedents and Behavioral Responses Jesús Martínez-Navarro, Enrique Bigné
11/2016 The Wrap Effect in Online Review Sets Revisited: How Perceived Usefulness Mediates the Effect on Intention Formation Alona Kolomiiets, Nathalie Dens, Patrick De Pelsmacker
11/2016 A Study of Active and Passive User Participation in Virtual Communities Shwu-Min Horng
11/2016 The Influence of Culture in Website Design and Users’ Perceptions: Three Systematic Reviews Francisco Tigre Moura, Nitish Singh, Wootae Chun
11/2016 Classifying, Profiling and Predicting User Behavior in the Context of Location Based Services Vasilios Koutsiouris, Adam Vrechopoulos, Georgios Doukidis
11/2016 Understanding the Role of Social Situations on Continuance Participation Intention in Online Communities: An Empirical Perspective Honglei Li, Vincent S. Lai, Xin Luo
08/2016 Investigating Essential Factors of Reseller Perceived Inequity and Reseller Performance in E-Business Talai Osmonbekov, Yulei Zhang, Yan Dang
08/2016 The Roles of Form and Function in Utilitarian Mobile Data Service Design Achim Botzenhardt , Ye Li, Alexander Maedche
08/2016 Exploring the Effects of Unexpected Outcome on Satisfaction and Continuance Intention Hui-Mei Hsu, Shih-Chieh Hsu, Shih-Yu Wang, I-Chiu Chang

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