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Format: July, 2024
Published Datesort ascending Title Author
05/2019 Remaining on Current Social Network Sites: An Unconscious and Conscious Perspective Hsin-Yi Huang, Sheng-Pao Shih
02/2019 Determinants of Online Review Credibility and its Impact on Consumers’ Purchase Intention Marc-Julian Thomas, Bernd W. Wirtz, Jan C. Weyerer
02/2019 The Effects of Discount Pricing and Bundling on The Sales of Game as a Service: An Empirical Investigation Hoon S. Choi , Charlie Chen
02/2019 The Influence of Social Support Networks on Health Conditions Via User Engagement: Gender As a Moderator Hualong Yang, Helen S Du, Le Wang, Tianshi Wu
02/2019 How Ad Congruity and Interactivity Affect Fantasy Game Players’ Attitude Toward In-game Advertising Patrick De Pelsmacker, Nathalie Dens, Shana Verberckmoes
11/2018 Consumers' Legitimate and Opportunistic Product Return Behaviors in Online Shopping Zhi Pei, Audhesh Paswan
11/2018 A Feature-Based Sentence Model for Evaluation of Similar Online Products Dr. Haiping Xu, Yuhan Zhang, Richard DeGroof
11/2018 E-Loyalty Formation: A Cross-Cultural Comparison of Spain and Colombia Nathalie Peña García, Irene Gil Saura, Augusto Rodríguez Orejuela
11/2018 Google Search Effect on Experience Product Sales and Users’ Motivation to Search: Empirical Evidence from The Hotel Industry Daying Zhao, Bin Fang, Huiying Li, Qiang Ye
08/2018 How Different Lifestyles Affect Value Appraisals and Purchase of Ict Products: A Comparative Empirical Study Yu Pan, Fenghua Wang, Dan Liu, Li Gao, Yufei Yuan