Escaping the Clutches of Fake News? Exploring the Mechanisms of Online Opinion Climate on Social Media Users' Immunity
Mapping Two Decades of Evolution of Artificial Intelligence and Machine Learning in Digital Marketing and Digital Promotion to Determine the Current Direction: A Systematic Review Using Bibliometrics
Regular Issue
Deriving Collective Recommendation with Aspect-Based Sentiment and Social Influence
Understanding Shifts in Polish Consumers’ Shopping Behavior Before, During, and After the Covid-19 Pandemic
Unleashing Green Beauty Crusade: Role Of Influencer Relational Characteristic, Product Perception, And Warm Glow
Regular Issue
From Receivers to Senders: How Social Media Influencers’ Self-disclosure Leads to Positive Word of Mouth from Followers
Exploring Customer Satisfaction Across Language Backgrounds: A Hybrid Framework on Multilingual eWOM
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