Regular Issue
Social Referral Mechanism for Context-Aware Mobile Advertising
How Should Brand Manufacturer Cooperate with Influencer in Live Streaming E-commerce?
Analyzing Knowledge-sharing Activities in Open Innovation Contests Under Optimal Reward Mechanism
How Texts Confuse Online Buyers: Quantifying Text Quality of Online Product Descriptions
Regular Issue
Don’t Cry for No Click-ons! Exploring The Mere Exposure Effect and Arousal Theory
A Systematic Literature Review of Value Cocreation in Online Services from The Perspective of Activity Theory
Applying Justice Theory to Investigate the Effects of Consumer Complaints and Opportunistic Intention on Brand Reputation and Consumer Repurchase Behavior
Pages
