Optimization of Consumer Engagement with Artificial Intelligence Elements on Electronic Commerce Platforms
AI-Enabled Technology Innovation in E-Commerce
AI-enabled technology innovation in e-commerce during the Covid-19 pandemic
Attention to Product Images in an Online Retailing Store: An Eye-Tracking Study Considering Consumer Goals and Type of Product
Promotion Regulatory Fit or Prevention Regulatory Fit, Which Is the King on Social Media? Influence of Social Identification on Brand Loyalty
Do Mhealth Apps Influence Consumers’ Safe Food Choice Decisions? Role of Technology Affordances
Consumer Responses to Online Advertising and Online Reviews: The Mediating Role of Cognitive Responses and Affective Responses
Regular Issue
The Effects of Media Use Motivation on Consumer Retail Channel Choice: A Psychological Sense of Community Approach
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