The Impacts of Electronic Word-of-Mouth on High-Involvement Product Sales: Moderating Effects of Price, Brand Origin, and Number of Customers

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Dynamic Advertising Insertion Strategy with Moment-to-Moment Data Using Sentiment Analysis: The Case of Danmaku Video

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Going Too Far? How Consumers Respond to Personalized Advertising from Different Sources

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Regular Issue

Cross-Border Social Commerce: From a Trust Transfer Perspective

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Success Prediction of Crowdfunding Campaigns with Project Network: A Machine Learning Approach

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Carrot or Stick? Exploring the Effect of Word-of-Mouth on Mobile Payment Application Switching Behaviors

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The Salient Role of Media Richness, Host-Guest Relationship and Guest Satisfaction in Fostering Airbnb Guests’ Repurchase Intention

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Regular Issue

Influences of Innovation Attributes on Value Perceptions and Usage Intentions of Mobile Payment

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