Regular Issue
The Role of Self-Congruence, Marketing Models, and Product Conspicuousness in College Students’ Online Cosmetics Shopping
Stay Home and Shop Together
Brand Value Co-Creation in The Social Commerce Era: Empirical Evidence from Iran
Comparing the Impact of Presentation Format of Consumer Generated Reviews on Shoppers’ Decisions in Online Social Commerce Environment
The Identification of Ideal Social Media Influencers: Integrating The Social Capital, Social Exchange, and Social Learning Theories
Introduction to the Special Issue on Social Commerce Advancements and New E-commerce Technologies: The Current Challenges
Mothers’ Continuance Usage Intention of a Pregnancy and Parenting Community E-Commerce Platform: Platform Gratifications and Mother Characteristics
Whose and What Content Matters? Consumers' Liking Behavior toward Advertisements in Microblogs
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